In February of 2014, I worked with the Disney Consumer Products crew to create their Premiere Press Event for the New York Toy Fair. This was unlike previous events, where only one product or film was highlighted. Our challenge in this event was to equally highlight four different toys, representing four different films, each from different branches of the Disney company. Not to mention individualized spotlighted moments for the corresponding celebrity talent.
We had three of our celebrities appear in person; Dane Cook for PLANES 2, Andrew Garfield for THE AMAZING SPIDERMAN 2 and Freddie Prinze Jr, who was escorted onstage by two storm troopers, as he had just been revealed as the new voice talent for STAR WARS REBELS. I wrote and directed each segment, and have to say, each actor was a delight to work with, and made the event truly wonderful.
As for the GUARDIANS OF THE GALAXY segment, I was asked to write a script for Chris Pratt, and the team from Marvel would direct and edit it for the event. When we got the final piece, I'm proud to say my script stood almost verbatim, with the exception of some great improv by Chris....
2014 NEW YORK TOY FAIR
Date: February, 2014
Responsibilities: Creative Direction, Script Writing, Event Direction, Music Supervision